I design for all interactive, print, and environmental mediums. The early portion of my career was in print, including robust campaigns, brand systems, annual reports, and collateral. However, most of my focus in the last 10 years has been UI/UX design for B2B websites. I enjoy defining the initial big picture and how the site fits into the larger brand experience, as well as building and guiding others to build unique design systems that allow for flexibility, and easy integration for content and development. I believe efficiency matters but shouldn't come at the cost of not having a customized creative solution.
Art Direction
My direction role includes client presentations, creative strategy, brainstorming scope solutions, directing design layouts, providing inspiration, presenting and collaborating with the Creative Director and Company Partners, and acting as a liaison for junior to mid-level designers. I've found the most rewarding part of art direction to be mentoring because it expands my own design skills and exposes my creative mind to new and broader concepts.
I design for all interactive, print, and environmental mediums. The early portion of my career was in print, including robust campaigns, brand systems, annual reports, and collateral. However, most of my focus in the last 10 years has been UI/UX design for B2B websites. I enjoy defining the initial big picture and how the site fits into the larger brand experience, as well as building and guiding others to build unique design systems that allow for flexibility, and easy integration for content and development. I believe efficiency matters but shouldn't come at the cost of not having a customized creative solution.
Art Direction
My direction role includes client presentations, creative strategy, brainstorming scope solutions, directing design layouts, providing inspiration, presenting and collaborating with the Creative Director and Company Partners, and acting as a liaison for junior to mid-level designers. I've found the most rewarding part of art direction to be mentoring because it expands my own design skills and exposes my creative mind to new and broader concepts.
