Liz Merchant Creative
Liz Merchant Creative
Human-centered design,led by purpose.
Human-centered design guided by purpose
Design that helps meaningful work be seen, felt, and trusted.
You already deliver real value. The challenge is making that value visible, felt, and trusted by the people you serve. I partner with organizations and companies that care deeply about impact, ethics, and quality—and need their brand or website to reflect that same level of intention. Through a thoughtful, collaborative process, I help teams articulate what they already believe but haven’t fully named yet. The work translates care, purpose, and expertise into clear visual authority—elevating audience perception to align with the real value and impact you deliver.
Liz Merchant Creative is a founder-led creative studio offering branding, websites, campaigns, and visual systems for organizations doing meaningful work. I work as a strategic designer, bringing experienced creative leadership and assembling the right collaborators when needed to guide projects with clarity.
BrandingUX/UICampaignsCollateralEnvironmentalLottie AnimationsIllustration
Creating brands, interactive journeys, and campaigns for two decades.
Design
I design for all interactive, print, and environmental mediums. The early portion of my career was in print, including robust campaigns, brand systems, annual reports, and collateral. However, most of my focus in the last 10 years has been UI/UX design for B2B websites. I enjoy defining the initial big picture and how the site fits into the larger brand experience, as well as building and guiding others to build unique design systems that allow for flexibility, and easy integration for content and development. I believe efficiency matters but shouldn't come at the cost of not having a customized creative solution.
Art Direction
My direction role includes client presentations, creative strategy, brainstorming scope solutions, directing design layouts, providing inspiration, presenting and collaborating with the Creative Director and Company Partners, and acting as a liaison for junior to mid-level designers. I've found the most rewarding part of art direction to be mentoring because it expands my own design skills and exposes my creative mind to new and broader concepts.
Creating brands, interactive journeys, and campaigns for two decades.
Design
I design for all interactive, print, and environmental mediums. The early portion of my career was in print, including robust campaigns, brand systems, annual reports, and collateral. However, most of my focus in the last 10 years has been UI/UX design for B2B websites. I enjoy defining the initial big picture and how the site fits into the larger brand experience, as well as building and guiding others to build unique design systems that allow for flexibility, and easy integration for content and development. I believe efficiency matters but shouldn't come at the cost of not having a customized creative solution.
Art Direction
My direction role includes client presentations, creative strategy, brainstorming scope solutions, directing design layouts, providing inspiration, presenting and collaborating with the Creative Director and Company Partners, and acting as a liaison for junior to mid-level designers. I've found the most rewarding part of art direction to be mentoring because it expands my own design skills and exposes my creative mind to new and broader concepts.
Tell me about it.
Your project, that is. Let's start with a short fit conversation. Book one directly or reach out by email.
Tell me about it.
Your project, that is. Let's start with a short fit conversation. Book one directly or reach out by email.
Your project, that is. Let's start with a short fit conversation. Book one directly or reach out by email.
Book a fit meetingEmail Me First