Services & Experience
Services & Experience
Flexible design.
I thrive on creating great work to instill confidence in my client’s audience. Every brand and online experience is designed to help your customers or clientele achieve a stronger, more genuine connection with your brand and continue generating future revenue. Each project starts with listening to your goals and working together to pinpoint the true value offered to your audience. When we collaborate on any creative project, your core values and culture will always show in the outcome.
I can work as a flexible extension of your existing team or as a go-to design consultant for businesses that may not need a full agency. The benefit of working with a more experienced designer is that your project will require less management from your team, turn around faster, and achieve more return on value over time. Whether providing your development team with additional breakpoint styles or setting up print materials for a complex 3-spot debossed annual review, the result will be right.
I thrive on creating great work to instill confidence in your audience. Every brand and online experience is designed to help your customers or clientele achieve a stronger, more genuine connection with your brand and continue generating future revenue. Each project starts with listening to your goals and working together to pinpoint the true value offered to your audience. When we collaborate on any creative project, your company’s or clientele’s core values and culture will always show in the outcome.
I can work as a flexible extension of your existing team or as a go-to design consultant for businesses that may not need a full agency. The benefit of working with a more experienced designer is that your project will require less management from your team, turn around faster, and achieve more return on value over time. Whether providing your development team with additional breakpoint styles or setting up print materials for a complex 3-spot debossed annual review, the result will be right.
Services
Services
Branding
Get the most impact from your promotional and marketing materials with a visual identity that resonates with your target market. Branding service includes logo design, color palette, and typographic system with additional elements all defined in a brand system guide. Your brand is the foundation of all future materials.
Websites UX/UI
Your site should show visitors you care about quality and experience, not tell them. More than ever, a client's first experience with your business is now online. Make sure they can find the information they need to choose you faster. Streamline their steps and decision-making to generate more leads. Web services include user experience and interface design from planning the user journey, sitemap, and wireframes, to designing and code.
Collateral and Print Design
Whether it’s standard business collateral like a business card or a targeted brochure to drive potential customers to your site, collateral plays an important role in your client’s decision-making. Both the impression and top-level information provided in promotional materials are key influencers in choosing your product or service.
Campaign Strategy and Design
Captivate your audience's interest with a targeted campaign that conveys the genuine value your service, product, or experience brings to their lives or bottom line. All creative is driven by a concept that leads to your lead generation, signed contracts, brand awareness, or sales goals.
Illustration
Further, customize your promotional materials and websites with illustrations that communicate ideas faster and with more emotional impact. Illustration can increase your audience’s connection with your brand and hold their attention longer than text alone.
Environmental Graphics
It’s undeniable the impact atmosphere has on one’s experience and mood within a space. A well-designed office creates a sense of pride in employees and can help manage stress levels while fostering collaboration. When designing a restaurant atmosphere, the environment must expand your customer’s experience with the menu. My focus has been on offices and fast-casual restaurants but I'm available to collaborate on a variety of spaces.
Branding
Get the most impact from your promotional and marketing materials with a visual identity that resonates with your target market. Branding service includes logo design, color palette, and typographic system with additional elements all defined in a brand system guide. Your brand is the foundation of all future materials.
Web UX/UI Design
Your site should show visitors you care about quality and experience, not tell them. More than ever, a client's first experience with your business is now online. Make sure they can find the information they need to choose you faster. Streamline their steps and decision-making to generate more leads. Web services include user experience and interface design from planning the user journey, sitemap, and wireframes, to designing and code.
Collateral and Print Design
Whether it’s standard business collateral like a business card or a targeted brochure to drive potential customers to your site, collateral plays an important role in your client’s decision-making. Both the impression and top-level information provided in promotional materials are key influencers in choosing your product or service.
Campaign Strategy and Design
Captivate your audience's interest with a targeted campaign that conveys the genuine value your service, product, or experience brings to their lives or bottom line. All creative is driven by a concept that leads to your lead generation, signed contracts, brand awareness, or sales goals.
Illustration
Further, customize your promotional materials and websites with illustrations that communicate ideas faster and with more emotional impact. Illustration can increase your audience’s connection with your brand and hold their attention longer than text alone.
Enviromental Graphics
It’s undeniable the impact atmosphere has on one’s experience and mood within a space. A well-designed office creates a sense of pride in employees and can help manage stress levels while fostering collaboration. When designing a restaurant atmosphere, the environment must expand your customer’s experience with the menu. My focus has been on offices and fast-casual restaurants but I'm available to collaborate on a variety of spaces.
Design & Art Direction
Experience Level
Client Experience
Agency Experience
Liz Merchant Creative
Founder, 2015 – Present
Clients: RE/MAX Advantage Realty (Ron Howard & Associates), 2U, Brooks Publishing, MMBD Financial Services, Fresh Tonic. Client experience through Fresh Tonic includes AMSA (American Medical Student Association), Nature Sacred Spaces, AAMDS (Aplastic Anemia and MDS International Foundation).
Vitamin
Senior Art Director, 2018 – 2024
Clients: Catholic Charities of Maryland, GBMC, Society of Industrial and Office Realtors (SIOR), Global Refuge, Squire Associates, and CreditXpert.
Daily roles encompassed UX/UI design from user journeys to design QA, and client presentations. Designed various UX/UI for B2B websites, brand logos, and systems with supporting collateral. Responsible for campaign concepts while guiding designers on supporting materials. Collaborated with the creative director, copywriter, account team, and junior designers to deliver high-end in the budget and timeline.
LMO Advertising
Art Director, 2015 – 2018
Clients: Nutshell, American Psychological Association, The Maple Guild, Ryan Homes, Associated General Contractors of America
Designed a range of websites, campaigns, packages, and print materials. Responsible for art directing junior designers through creative support, training, proofing, and delegation. Presented brands and design directions to clients.
As a member of the UX department, I worked closely with UX designers, and front and back-end developers on websites, micro-sites, and e-commerce journies.
Exit10
Senior Designer, 2009 — 2015
Clients: CSX, Alere, The Bozzuto Group, TeleCommunication Systems, Glory Days Grill, American Portfolios, Camp Airy & Louise, and World T.E.A.M. Sports.
Developed brand identity systems, UX/UI, and campaign assets including social, apparel, outdoor, and print. Worked with the account team and creative staff to create high-end visual solutions within the budget and timeline. Oversaw all design projects for assigned accounts to ensure the agency’s standard was delivered and met brand requirements. Responsible for leading junior to midlevel designers in creative concepts, layouts, and production.
The Miller Group
Art Director, 2007-2009
Clients: Necco, Goetze’s Candy, Grayson Homes, Floors Etc. and FerraraPan.
Planit
Designer, 2007 – 2008
Clients: University of Maryland Baltimore County, XLheath, Wall Street Institute and Nuveen Investments.
Eisner Communications
Designer, 2007
Clients: Provident Bank, The Maryland Lottery, The National Aquarium, and Morgan State University.
MGH Advertising
Production Artist, 2005-2006
Clients: The Baltimore Symphony Orchestra, Weight Watchers, Smyth Jewelers, K-Bank, John’s Hopkins and Towson University.