Fractional Agency Partnerships
Offering Senior Design and Art Direction support for your creative team—from focused project engagements to longer-term fractional collaborations.
Fractional Agency Partnerships
Offering Senior Design and Art Direction support for your creative team—from focused project engagements to longer-term fractional collaborations.
Fractional Agency Partnerships
Offering Senior Design and Art Direction support for your creative team—from focused project engagements to longer-term fractional collaborations.
Agency Experience
Agency Experience
Agency Experience
Liz Merchant Creative
Founder, 2015 – Present
Clients: RE/MAX Advantage Realty (Ron Howard & Associates), 2U, Brooks Publishing, MMBD Financial Services, Fresh Tonic. Client experience through Fresh Tonic includes AMSA (American Medical Student Association), Nature Sacred Spaces, AAMDS (Aplastic Anemia and MDS International Foundation).
Vitamin
Senior Art Director, 2018 – 2024
Clients: Catholic Charities of Maryland, GBMC, Society of Industrial and Office Realtors (SIOR), Global Refuge, Squire Associates, and CreditXpert.
Daily roles encompassed UX/UI design from user journeys to design QA, and client presentations. Designed various UX/UI for B2B websites, brand logos, and systems with supporting collateral. Responsible for campaign concepts while guiding designers on supporting materials. Collaborated with the creative director, copywriter, account team, and junior designers to deliver high-end in the budget and timeline.
LMO Advertising
Art Director, 2015 – 2018
Clients: Nutshell, American Psychological Association, The Maple Guild, Ryan Homes, Associated General Contractors of America
Designed a range of websites, campaigns, packages, and print materials. Responsible for art directing junior designers through creative support, training, proofing, and delegation. Presented brands and design directions to clients.
As a member of the UX department, I worked closely with UX designers, and front and back-end developers on websites, micro-sites, and e-commerce journies.
Liz Merchant Creative
Founder, 2015 – Present
Clients: RE/MAX Advantage Realty (Ron Howard & Associates), 2U, Brooks Publishing, MMBD Financial Services, Fresh Tonic. Client experience through Fresh Tonic includes AMSA (American Medical Student Association), Nature Sacred Spaces, AAMDS (Aplastic Anemia and MDS International Foundation).
Vitamin
Senior Art Director, 2018 – 2024
Clients: Catholic Charities of Maryland, GBMC, Society of Industrial and Office Realtors (SIOR), Global Refuge, Squire Associates, and CreditXpert.
Daily roles encompassed UX/UI design from user journeys to design QA, and client presentations. Designed various UX/UI for B2B websites, brand logos, and systems with supporting collateral. Responsible for campaign concepts while guiding designers on supporting materials. Collaborated with the creative director, copywriter, account team, and junior designers to deliver high-end in the budget and timeline.
LMO Advertising
Art Director, 2015 – 2018
Clients: Nutshell, American Psychological Association, The Maple Guild, Ryan Homes, Associated General Contractors of America
Designed a range of websites, campaigns, packages, and print materials. Responsible for art directing junior designers through creative support, training, proofing, and delegation. Presented brands and design directions to clients.
As a member of the UX department, I worked closely with UX designers, and front and back-end developers on websites, micro-sites, and e-commerce journies.
Liz Merchant Creative
Founder, 2015 – Present
Clients: RE/MAX Advantage Realty (Ron Howard & Associates), 2U, Brooks Publishing, MMBD Financial Services, Fresh Tonic. Client experience through Fresh Tonic includes AMSA (American Medical Student Association), Nature Sacred Spaces, AAMDS (Aplastic Anemia and MDS International Foundation).
Vitamin
Senior Art Director, 2018 – 2024
Clients: Catholic Charities of Maryland, GBMC, Society of Industrial and Office Realtors (SIOR), Global Refuge, Squire Associates, and CreditXpert.
Daily roles encompassed UX/UI design from user journeys to design QA, and client presentations. Designed various UX/UI for B2B websites, brand logos, and systems with supporting collateral. Responsible for campaign concepts while guiding designers on supporting materials. Collaborated with the creative director, copywriter, account team, and junior designers to deliver high-end in the budget and timeline.
LMO Advertising
Art Director, 2015 – 2018
Clients: Nutshell, American Psychological Association, The Maple Guild, Ryan Homes, Associated General Contractors of America
Designed a range of websites, campaigns, packages, and print materials. Responsible for art directing junior designers through creative support, training, proofing, and delegation. Presented brands and design directions to clients.
As a member of the UX department, I worked closely with UX designers, and front and back-end developers on websites, micro-sites, and e-commerce journies.
Exit10 Advertising
Senior Designer, 2009 — 2015
Clients: CSX, Alere, The Bozzuto Group, TeleCommunication Systems, Glory Days Grill, American Portfolios, Camp Airy & Louise, and World T.E.A.M. Sports.
Developed brand identity systems, UX/UI, and campaign assets including social, apparel, outdoor, and print. Worked with the account team and creative staff to create high-end visual solutions within the budget and timeline. Oversaw all design projects for assigned accounts to ensure the agency’s standard was delivered and met brand requirements. Responsible for leading junior to midlevel designers in creative concepts, layouts, and production.
Planit
Designer, 2007 – 2008
Clients: University of Maryland Baltimore County, XLheath, Wall Street Institute and Nuveen Investments.
Eisner Communications
Designer, 2007
Clients: Provident Bank, The Maryland Lottery, The National Aquarium, and Morgan State University.
MGH Advertising
Production Artist, 2005-2006
Clients: The Baltimore Symphony Orchestra, Weight Watchers, Smyth Jewelers, K-Bank, John’s Hopkins and Towson University.
Exit10 Advertising
Senior Designer, 2009 — 2015
Clients: CSX, Alere, The Bozzuto Group, TeleCommunication Systems, Glory Days Grill, American Portfolios, Camp Airy & Louise, and World T.E.A.M. Sports.
Developed brand identity systems, UX/UI, and campaign assets including social, apparel, outdoor, and print. Worked with the account team and creative staff to create high-end visual solutions within the budget and timeline. Oversaw all design projects for assigned accounts to ensure the agency’s standard was delivered and met brand requirements. Responsible for leading junior to midlevel designers in creative concepts, layouts, and production.
Planit
Designer, 2007 – 2008
Clients: University of Maryland Baltimore County, XLheath, Wall Street Institute and Nuveen Investments.
Eisner Communications
Designer, 2007
Clients: Provident Bank, The Maryland Lottery, The National Aquarium, and Morgan State University.
MGH Advertising
Production Artist, 2005-2006
Clients: The Baltimore Symphony Orchestra, Weight Watchers, Smyth Jewelers, K-Bank, John’s Hopkins and Towson University.
Exit10 Advertising
Senior Designer, 2009 — 2015
Clients: CSX, Alere, The Bozzuto Group, TeleCommunication Systems, Glory Days Grill, American Portfolios, Camp Airy & Louise, and World T.E.A.M. Sports.
Developed brand identity systems, UX/UI, and campaign assets including social, apparel, outdoor, and print. Worked with the account team and creative staff to create high-end visual solutions within the budget and timeline. Oversaw all design projects for assigned accounts to ensure the agency’s standard was delivered and met brand requirements. Responsible for leading junior to midlevel designers in creative concepts, layouts, and production.
Planit
Designer, 2007 – 2008
Clients: University of Maryland Baltimore County, XLheath, Wall Street Institute and Nuveen Investments.
Eisner Communications
Designer, 2007
Clients: Provident Bank, The Maryland Lottery, The National Aquarium, and Morgan State University.
MGH Advertising
Production Artist, 2005-2006
Clients: The Baltimore Symphony Orchestra, Weight Watchers, Smyth Jewelers, K-Bank, John’s Hopkins and Towson University.
A bit about Liz.
When I’m not deep in design files, you’ll usually find me sketching portraits, playing guitar, or walking around Baltimore with my dog Levi. Drawing has always been part of how I think—whether it’s character doodles in a notebook or rough sketches that eventually turn into brand ideas. I’m endlessly curious about creative culture and the little things that spark inspiration, from music and animation to classic second-generation Ford Broncos and well-designed sneakers. That same curiosity tends to carry into my work: a mix of thoughtful craft and collaboration.
For those who appreciate simple hand-drawn animal sketches, you'll find some whimsical characters on my @sketches.forjoy Instagram profile. After decades of creating for others, this came from a need to carve out time for art away from the screen. It allows me to use my hands, reconnect with my old love of drawing, and find a natural physical release. But most of all, it gets the characters and stories out of my head.
A bit about Liz.
When I’m not deep in design files, you’ll usually find me sketching portraits, playing guitar, or walking around Baltimore with my dog Levi. Drawing has always been part of how I think—whether it’s character doodles in a notebook or rough sketches that eventually turn into brand ideas. I’m endlessly curious about creative culture and the little things that spark inspiration, from music and animation to classic second-generation Ford Broncos and well-designed sneakers. That same curiosity tends to carry into my work: a mix of thoughtful craft and collaboration.
For those who appreciate simple hand-drawn animal sketches, you’ll find some whimsical characters on my @sketches.forjoy Instagram profile. After decades of creating for others, this came from a need to carve out time for art away from the screen. It allows me to use my hands, reconnect with my old love of drawing, and find a natural physical release. But most of all, it gets the characters and stories out of my head.
Tell me about it.
Let's start with a short fit conversation.