The journey from seed to table—and the careers that move it.

CSX, a national leader in freight rail transportation, partnered with the National FFA Organization to build lasting relationships with future talent by introducing students to career opportunities beyond the farm. Students began with a touchscreen quiz matching their interests to CSX careers before following the journey of a single kernel of corn—from seed to table—discovering the process, technology, and professional roles behind every step. The experience concluded with the #EveryKernelCounts campaign, where each student received a digital photo while a printed copy became part of a large locomotive mosaic. Each Instagram post contributed toward CSX's $10,000 donation to Feeding America. As Senior Designer at Exit10, I led the creative concept, experience design, environmental graphics, illustrations, and production.