While Senior Art Director at Vitamin, I created a new brand system with a logo, print collateral, and UX/UI for a high-end manufacturer's representative team that connects the world's top professional kitchens with premium equipment. They specialize in all things needed for commercial kitchens, from Cold Zone refrigerators to Vulcan free-range gas stoves. The brand conveys a value in high quality and client relationships. Naturally, the logo’s flame nods to both gas range stoves at the heart of each kitchen and their passion for quality. The site highlights the variety of manufacturer brands they offer and allows distributors, manufacturers, or end-users to easily find relevant information on their equipment brands.